1. Conduct market research to identify customer needs, market trends, and competitive landscape in the automotive spare parts industry.
2. Develop product positioning, messaging, and value propositions that resonate with target customers.
3. Collaborate with the product development team to define product features and specifications based on market insights.
4. Create marketing plans and campaigns to drive product awareness, generate leads, and support sales efforts.
5. Work closely with the sales team to develop sales tools, training materials, and collateral to support product selling efforts.
6. Analyze marketing and sales data to evaluate the effectiveness of marketing strategies and make data-driven decisions.
7. Monitor industry developments and competitor activities to identify opportunities and threats.
8. Manage relationships with vendors, agencies, and partners to execute marketing initiatives effectively.
9. Lead product launches and promotional activities to drive product adoption and revenue growth.
10. Collaborate with cross-functional teams to ensure alignment on product and marketing strategies.
1. Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.2. Proven experience in product marketing, preferably in the automotive industry or related field.3. Strong understanding of marketing principles, market research, and product management.4. Excellent communication and interpersonal skills.5. Analytical mindset with the ability to interpret data and make informed decisions.6. Ability to work effectively in a fast-paced, dynamic environment.7. Proficiency in marketing tools and software.