- Develop & execute customer relationship management campaigns to increase customer loyalty.
- Prepare a set of universal customer relationship procedures & apply them at every level of the company.
- Analyse customer behaviour and measure their impact on business outcomes to update strategies.
- Maintain smooth communication with customers and promptly reply to their queries.
- Respond and resolve customer complaints quickly and efficiently.
- Divide customers into different classes based on common characteristics like demographics or behaviours and personalize the approach effectively.
- Run effective promotional activities to optimize sales growth and customer retention.
- Use existing customer data to gain new leads and potential customers.
- Understand previous customer attitudes to better engage current customers.
- Identify new and more cost-efficient communication channels with customers.
- Identify the most efficient customer interaction approaches & prioritize them accordingly.
- Keep customers updated about the latest collections & special offers in order to increase sales.
- Adopt new trends & strategies to expand the customer base such as upselling and cross-selling.
- Coordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their cooperation.
- Notify admins and upper management about all the execution plans & required changes.
- Monitor direct competitors of the company and find out how they handle customer relationships.
Proven work experience as a CRM Director or similar roleSolid background in customer acquisition strategiesTechnical expertise with CRM and analytical systemsKnowledge of online marketing methods and best practicesAn ability to manage marketing projects end-to-endStrong communication skills along with a customer-oriented attitudeBSc in Marketing or relevant field