- create and upload copies and images for the organization’s website.
- write and dispatch email marketing campaigns.
- provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
- research new online media opportunities that may benefit business including mobile, social media, development of blogs and forums.
- design website banners and assist with web visuals.
- communicate with clients, affiliate networks and affiliate partners.
- conduct keyword research and web statistics reporting.
- contribute to social media engagement and brand awareness campaigns.
- use web analytics software to monitor the performance of client websites and make recommendations for improvement.
- contribute to company and industry blogs and manage e-communications.
- assist with paid media, including liaising with digital advertising agencies.
- develop and integrate content marketing strategies.
- keep up to date with current digital trends.
- manage the contact database and assist with lead generation activities.
Bachelor's degree in marketing, communications, or related field 3+ years of experience in digital marketing or related field Strong understanding of digital marketing channels, including SEO, social media, email marketing, and display advertising Proficient in marketing automation toolsExcellent analytical skills and experience with web analytics tools (e.g., Google Analytics) Strong project management skillsExcellent written and verbal communication skills