- Plan advertising and promotional campaigns for products or services on a variety of media (social media, Magazines, etc.. )
- Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
- plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organisation's brand equity
- Gather and analyse data to reach insights about brands, and trends
Coordinate public relations and outreach initiatives, including media releases, awards, company announcements, and speaker proposals - Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Monitor progress of campaigns using various metrics and submit reports of performance
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Proven experience as marketing executive or similar roleGood understanding of market research techniques, data analysis and statistics methodsThorough knowledge of strategic planning principles and marketing best practicesProficient in MS Office and marketing software (e.g. CRM)Familiarity with social media and web analytics (e.g. WebTrends)Excellent communication and people skillsStrong organizational and time-management abilitiesCreativity and commercial awarenessBSc/BA in marketing, business administration or relevant discipline