About the Role
We are seeking a driven and experienced Marketing Director to lead our marketing strategy and execution. You will be responsible for developing and implementing a comprehensive marketing plan that increases brand awareness, drives lead generation, and supports our ambitious regional growth goals.
Roles & Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with the company's overall business objectives.
- Lead the development and execution of multi-channel marketing campaigns across digital (SEO, SEM, content marketing, social media), traditional (events, PR), and partner channels.
- Manage the marketing budget and ensure efficient and effective resource allocation.
- Develop and nurture relationships with key industry influencers and media partners.
- Lead and oversee a team of marketing professionals and third part providers, fostering a collaborative and results-oriented environment.
- Develop and implement marketing automation strategies to optimize lead generation and nurture efforts.
- Track and analyze marketing performance using relevant metrics and KPIs to measure success and identify areas for improvement.
- Stay up-to-date on the latest trends and technologies in the cybersecurity landscape and marketing space.
- Develop thought leadership content to position ZINAD IT as a trusted advisor in the cybersecurity industry.
Bachelor's degree in Marketing, Communications, or a related field.10+ years of experience in B2B marketing leadership, preferably in the cybersecurity industry and/or IT Industry.Proven track record of developing and executing successful marketing campaigns & initiatives that deliver measurable results (increased brand awareness, qualified leads, sales growth etc.).Strong understanding of digital marketing channels and tactics (SEO, SEM, content marketing, social media, marketing automation).Excellent communication, presentation, and interpersonal skills.Ability to lead and manage a team effectively.Ability to lead and manage third party providers effectively. Strong analytical and problem-solving skills.Passion for cybersecurity and its growing importance in today's global business environmentInnovative & creative mind setDeep understanding of videos creation, motion graphics, animations and designs Deep understanding and experience in “Productizing” various services.