- Develop, implement, and monitor marketing strategies that align with our companies' goals, combining broad marketing initiatives with focused brand management tasks.
- Serve as the guardian of the brand across all companies, ensuring brand consistency in messaging, visual identity, and overall market positioning.
- Lead the creation and execution of multi-channel marketing campaigns, paying close attention to branding elements to enhance brand recognition and loyalty.
- Collaborate with product and sales teams to ensure brand alignment in product development and marketing strategies.
- Conduct market research and competitor analysis to inform branding strategies and marketing initiatives.
- Manage social media strategy and digital marketing efforts, ensuring content aligns with our brand voice and identity.
- Oversee the development and management of marketing and branding materials, including promotional content, advertisements, and corporate communications.
- Analyze marketing and brand performance using KPIs and ROI metrics, adjusting strategies as needed to meet objectives.
Proven experience (5+ years) in marketing management and brand management, ideally within a similar industry.Strong understanding of brand principles, digital marketing strategies, and market analysis techniques.Exceptional leadership, communication, and collaboration skills, with the ability to inspire a team towards a common vision.Creative and analytical thinker with a problem-solving mindset.Capacity to manage multiple companies and priorities in a fast-paced environment.