JOB PURPOSE/TARGET

The Marketing Director is responsible for developing and implementing marketing strategies to promote the El Gouna Film Festival, increase brand awareness, and drive audience engagement.

Roles & Responsibilities

- Develop and implement a comprehensive marketing plan, including objectives, strategies, and tactics to increase awareness and drive attendance for the El Gouna Film Festival.

- Oversee the development and maintenance of the festival's brand, ensuring consistency and coherence across all marketing materials.

- Develop and manage the festival's digital presence, including the website, social media channels, and email campaigns. Monitor and analyze the performance of digital marketing campaigns and make data-driven decisions to optimize results. 

-The Marketing department may focus on creating content for social media that supports the festival's overall communications Department plan and messaging.

- Plan and execute advertising campaigns across various channels, such as print, radio, online, and outdoor. Manage promotional partnerships and coordinate promotional activities.

- Oversee the development of festival-related content, including blog posts, articles, videos, and other multimedia assets.

- Collaborate with the programming and events team to promote screenings, panel discussions, workshops, and other festival events.

- Work closely with the sponsorship Department to develop marketing materials and strategies for sponsor activations and partnership opportunities.

- Develop and manage the marketing budget, ensuring effective allocation of resources and monitoring expenses to stay within budget.

-Manage and lead the marketing team, providing guidance, support, and mentorship to ensure a high level of performance and professional development.