- Leads and manages digital marketing projects, programs, and efforts, including planning, budget and status reporting. Including, finding and identifying opportunities to develop successful digital strategies to achieve objectives
- Plan and implement impactful and result-driven integrated campaigns that leverage multiple capabilities along the consumer decision journey, for build brand awareness and preference
- Activate multiple digital capabilities and support digital transformation adoption to build comprehensive digital activation strategies, translating business metrics into digital KPIs, and using insights to build engaging digital content
- Manages and coaches a team responsible for execution of Digital Marketing initiatives, both self-contained and in partnership with Corporate Marketing resources.
- Owns the communication and coordination of digital marketing campaign plans, risks, and performance metrics to key stakeholders
- Implements campaign market analysis and makes recommendations based on that analysis.
- Monitors, analyzes, and reports digital marketing metrics and outcomes of marketing performance and programs. Also, determines tools required to support strategies
- Facilitates digital marketing asset creation and development with internal teams and third-party vendors and manages agency relationships, ensuring alignment with brand standards and legal compliance.
Bachelor’s degree in business, marketing, economics or related field.8-10 years’ of experiencePersonal execution experience with most of digital marketing pillars.SEO previous usage and experience, dealing and handling website, development and e- commerce platform enhancement.Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwardsExcellent communication skills, both verbal and writtenAnalytical and problem-solving mindset with high attention to detailStrong commitment to timelines, accuracy, organization, and professionalismFlexible under time requirements and changing deadlinesMust be a team player with the ability to work independently.