• Investigation and analysis of market potential
• Research on the rival companies, customers, and environment
• Develop advertising and marketing communications material.
• Monitor social, economic, and political trends that might affect company
• Planning marketing campaigns, including web, SEO/SEM, email marketing.
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Analytical Skills• Experience With Market Research Process• Excellent negotiation skills• Organizational expertise with strong attention to detail• Exceptional networking and relationship building skills• Proven track record designing and executing successful public relations campaigns at both a local and national level• BA/MA degree in Marketing, Advertising, Communications or a related disciplineOther Requirements• College degree or above• More than 5 years marketing experiences. • Familiar with the retail industry