- Develop and implement social media strategies to increase brand visibility and engagement across platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Create and curate compelling content, including text, image, and video, tailored to each platform and audience.
- Monitor and respond to comments, messages, and mentions on social media in a timely and professional manner.
- Analyze social media metrics and insights to track performance, identify trends, and optimize strategies for better results.
- Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
- Stay informed about industry trends, platform updates, and emerging technologies to continuously improve social media efforts.
- Coordinate with influencers and partners for collaborations, contests, or sponsored posts.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
Proven work experience as a Social media coordinatorExpertise in multiple social media platformsIn-depth knowledge of SEO, keyword research and Google AnalyticsAbility to deliver creative content (text, image and video)Familiarity with online marketing strategies and marketing channelsAbility to gasp future trends in digital technologies and act proactivelyExcellent communication skillsMultitasking and analytical skillsBS degree in Marketing, New media or relevant field