Job Description

The Senior Market Analyst is responsible for analyzing market trends, competitive landscapes, and consumer behavior to provide strategic insights and recommendations. They will gather and interpret data to identify market opportunities, inform decision-making, and support business growth. The Senior Market Analyst will collaborate closely with cross-functional teams to develop and execute market strategies that drive business success.

1. Market Analysis: Conduct thorough market research and analysis to identify trends, opportunities, and threats. Monitor industry developments, competitive activities, and consumer behavior to stay informed about market dynamics.
2. Data Collection and Interpretation: Gather, analyze, and interpret data from various sources, including market reports, surveys, and internal databases. Develop models and forecasts to assess market potential and inform strategic decision-making.
3. Competitive Intelligence: Track and analyze competitors' strategies, product offerings, pricing, and positioning. Provide insights and recommendations to maintain a competitive advantage in the market.
4. Consumer Insights: Utilize consumer research and feedback to understand customer needs, preferences, and buying behavior. Translate insights into actionable recommendations for product development, marketing, and sales strategies.
5. Market Strategy Development: Collaborate with cross-functional teams to develop and execute comprehensive market strategies that drive business growth. Identify target markets, segments, and channels, and recommend tactics to reach and engage customers effectively.
6. Reporting and Presentation: Prepare and present findings, insights, and recommendations to key stakeholders, including senior management, in a clear and concise manner. Develop reports, dashboards, and presentations to communicate key insights and progress against objectives.
7. Continuous Improvement: Stay abreast of industry trends, best practices, and emerging technologies in market analysis and research. Recommend and implement process improvements to enhance the effectiveness and efficiency of market analysis activities.

· Analysis of structured and unstructured raw data;

· Cross-check of data from different sources;

· Visualizing Infographics;

· Conclusions on trends;

· Preparation and proofreading of PowerPoint presentations, reports and data tables