Technical sales use their technical knowledge along with sales skills to provide advice and support on a range of products, for which a certain level of expertise is needed.
Technical sales engineers are a key point of contact for clients and provide both pre and after-sales advice.
- searching for new clients who might benefit from company products or services and maximising client potential in designated regions;
- developing long-term relationships with clients, through managing and interpreting their requirements;
- persuading clients that a product or service best satisfies their needs in terms of quality, price and delivery;
- negotiating tender and contract terms and conditions to meet both client and company needs;
- calculating client quotations and administering client accounts;
- providing pre-sales technical assistance and product education;
- working on after-sales support services and providing technical back up as required;
- arranging and carrying out product training;
- analysing costs and sales;
- preparing reports for head office and keeping customer records;
- meeting regular sales targets and coordinating sales projects;
- supporting marketing activities by attending trade shows, conferences and other marketing events;
- making technical presentations and demonstrating how a product meets client needs;
- liaising with other members of the sales team and other technical experts;
- helping in the design of custom-made products;
- providing training and producing support material for other members of the sales team.