About the job

• The Opportunity: We're seeking a results-driven Website SEO Specialist to elevate our organic search performance and drive qualified traffic to our website. Your analytical skills, keyword research expertise, and passion for evolving SEO strategies will be crucial to exceeding our growth goals.

Key Responsibilities :-

• SEO Strategy: Conduct in-depth audits, analyze website performance, and develop data-driven SEO strategies to optimize rankings across search engines.
• Keyword Mastery: Perform comprehensive keyword research to target relevant search terms and integrate them into content and metadata.
• On-Page & Technical SEO: Collaborate with web developers to optimize website structure, code, content, and meta tags for improved search engine indexing.
• Link Building: Implement effective link-building strategies to build high-quality backlinks and enhance search authority.
• Content Optimization: Make SEO-focused recommendations to content teams to boost the relevance and quality of content.
• Reporting & Analysis: Track key metrics and provide regular reports to measure the success of SEO initiatives.
• Proactive & Adaptive: Stay current with SEO trends, search algorithm updates, and best practices to continuously refine strategies.

Requirements :-

• Proven Experience: Minimum of 5 years of experience with SEO tools, strategies, and implementation.
• Data-Driven Approach: Strong analytical skills and a knack for interpreting web analytics (Google Analytics, SEMrush, etc.).
• Keyword Research Expertise: Proficient in keyword research and identifying high-volume, low-competition search terms.
• Content Understanding: Solid grasp of how SEO integrates with content marketing.
• Technical Aptitude: Some understanding of website architecture, HTML, and sitemap creation/management.
• Problem Solver: Excellent problem-solving skills and attention to detail.   
• Experience with Google Search Console. 
• Understanding of local SEO.
• Familiarity with paid search (PPC) concepts.