1. Job description

IKEA is all about people, and the visual merchandising team inspire and surprise visitors by presenting and

communicating the IKEA home furnishing offer with strong visual impressions that exceed visitors’ expectations.

This will strengthen the IKEA Brand and convert more visitors into customers.

2. Purpose of the job

To create inspiring store solutions for an easy and convenient shopping experience and increasing vitality by

translating deep knowledge about consumer buying behavior, store layout, range presentation and local market

knowledge thereby contributing to positioning the IKEA Brand in the local market as the home furnishing

specialist and the IKEA store as an up-to- date and innovative destination that always offers something new.

3. Key assignments

• Use visual merchandising competence to strengthen the uniqueness of the IKEA identity in range

presentation solutions in the store by working with store layout, range presentation and vitality.

• Actively contribute to the department action plan with initiatives that will grow the business and support

long- term profitability and execute the agreed plans in close co-operation with other functions.

• Use the knowledge of people's needs and dreams in the local market to plan and implement relevant,

inspiring, affordable and commercial range presentation solutions that reflect a wide variety of styles, price

levels, meet the many individual tastes and exceed our visitor's expectations.

• Keep visitors in mind when working on the shop floor, minimize disruption and remain aware at all times of

the importance of safety and the visual impact for visitors.

• Respect routines and responsibilities, work together with the Comin team and other functions, act quickly

to exploit commercial opportunities and understand the impact of actions on the financial results.

• Secure high quality, simplicity, efficiency and cost consciousness in planning and implementing all range

presentation solutions by applying national directions and using global tools, proven solutions and best

practices.

• Actively contribute to gathering insights about store layout and range presentation and translating this

knowledge into relevant and inspiring store solutions that will support a convenient shopping experience and

reflect the local needs of life at home.

• Stay up to date with knowledgeable about home furnishing, retailing and trends in order to generate

creative directions that inspire and surprise visitors with a strong visual impression.

• Any security breaches must be notified concerned authority and manager.

• Be aware of all security related emergency response and follow the policy and procedures.

• Adhere to IKEA supply chain and security policy, and report to concern manager in case of any identified

security breaches.

4. Competence

Knowledge

• Range presentation the IKEA way (layout as a commercial tool, store media, display techniques).

• Home furnishing the IKEA way.

• Understand life at home in the local market and the outcome of market research, e.g. IKEA Customer

Satisfaction Survey, IKEA Brand Capital.

• The work method for presenting the IKEA range. The IKEA Concept and IKEA Brand objectives. IKEA

mechanical sales system.

• Understand trends that influence home furnishing and retailing.

• Understanding of commercial calendar and store activities.

Motivation

• The IKEA values truly reflect personal values.

• A passion for fast-paced, future-oriented retailing and the IKEA product range.

• Passionate about home furnishing solutions that improve people’s life at home.

• Constantly growing knowledge, capabilities and motivation.

• Driven to exceed goals and a desire to improve ways of working.

Capabilities

• Ability to combine commercial, aesthetic and practical skills.

• Ability to generate, visualize and present new ideas.

• Ability to work together with others in a team. Confidence in approaching and communicating clearly with

different people in various situations.

• A flexible, hands-on approach to responsibilities and the ability to meet set deadlines.

Skills

• Experience of working with visual merchandising in retail environment.

• Good attention to detail.

• Practical hands-on approach to work.

• Basic communication skills in English.

• Computer proficient with knowledge and experience of using relevant software (e.g. AutoCad).