PICO Modern Agriculture is looking for " Marketing Team Leader" for the Egyptian Market. We are looking for someone that is enthusiastic, organized, has great team spirit, is a natural leader, and holds a successful track record in E-commerce.
If you are interested .. Apply Now !
Location: Zamalek

Job Responsibility:

- Establish and execute a marketing budget and strategy in line with annual calendar to achieve set targets. This includes budget allocation, tracking spending, and ensuring proper ROI on activities.
- Create, lead, and monitor the development of ATL and BTL campaigns (in-house and outsourced).
- Manage all customer-facing communication across the e-commerce platform (customer service), social media, targeted consumers, and other stakeholders to always improve the PICO customer experience.
- Maintain consistent brand messaging that is in-line with the PICO values and vision.
- Identify, analyze, and measure direct KPIs, ROIs of e-commerce content/trends/campaigns for optimum user experience and reports and analytics accordingly.
- Research, track, and analyze consumer behaviors and trends to use in digital and targeted campaigns within key-accounts.
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques, as well as Identifying knowledge gaps and initiating necessary research.
- Collaborate with other departments to bring forward new lines of value-added PICO products.