Role: Data Scientist IIILocation: 100% Remote (Global) Compensation: USD 90–110 per hour
About the Role We are seeking a Senior Marketing Analyst (Data Scientist III) with deep expertise in Salesforce Data Cloud and advanced SQL to join a high-impact Marketing Analytics team supporting Business Messaging initiatives. This role will focus on building and scaling audience segmentation capabilities to power data-driven marketing campaigns reaching millions of customers. The ideal candidate is highly technical, hands-on with large-scale datasets, and experienced in partnering cross-functionally to develop scalable audience systems and reporting pipelines.
Key Responsibilities Audience Segmentation & Strategy Build and maintain complex audience segments in Salesforce Data Cloud Develop Calculated Insights using advanced SQLIdentify and define audience signals to drive targeted marketing campaigns Activate audience segments to marketing automation platforms
Data Engineering Partnership Collaborate with Data Engineers to design and enhance data pipelines supporting marketing systems Ensure reliable data flow into reporting and segmentation environments Maintain and optimize large-scale datasets (millions of records)
Analytics & Reporting Develop automated reporting solutions and self-service dashboards Monitor campaign performance and key marketing KPIsSize revenue opportunities through segmentation analysis Troubleshoot and resolve data discrepancies across systems
Business Translation Translate marketing requirements into technical audience definitions Partner with campaign managers on complex audience builds Present insights clearly to both technical and non-technical stakeholders
Required Qualifications7+ years of experience in marketing analytics, data science, data engineering, or related field Expert-level SQL skills (CTEs, window functions, query optimization, large dataset handling) Hands-on experience with Salesforce Data Cloud or similar CDP platforms Experience building audience signals and segmentation frameworks Proven collaboration with Data Engineering teams on pipeline development Experience automating reports and building self-service dashboards Proficiency in Tableau or similar visualization tools Advanced Excel / Google Sheets skills Basic Python knowledge for automation and APIsStrong communication and stakeholder management skills
Preferred Qualifications Experience with Salesforce Marketing Cloud (SFMC) Familiarity with CRM data structures and account-level models Background in B2B marketing analytics Experience supporting large-scale marketing ecosystems
Core Competencies Salesforce Data Cloud Customer Data Platforms (CDP) Advanced SQL & Data Modeling Audience Segmentation Strategy Marketing Analytics Data Pipelines & Automation Dashboard Development Campaign Performance Analysis Cross-Functional Collaboration
Equal Opportunity Statement We are an equal opportunity employer and consider all qualified applicants without regard to legally protected characteristics. Reasonable accommodations are available upon request.
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